Let Mommy Sleep overnight care runs from 10pm to 7am. When your caregiver arrives, they receive a handoff from the family — current feeding schedule, any notes from the day, and any specific family preferences. From that point on, parents are off duty. During the overnight shift, the caregiver’s responsibilities center on one goal: keeping the baby fed, clean, safe, and settled so parents can sleep without interruption.

When people hear the word “franchise,” the mental image is often a strip mall with three of the same coffee shop within a mile of each other. Territory saturation is a real concern in traditional franchise models and it’s a fair question to bring to any licensing conversation. At Let Mommy Sleep, territory protection is not a vague promise in a contract. It is a combination of legal agreements, technical infrastructure, and geographic design that makes overlap essentially imp

Let Mommy Sleep is more than a service provider, it is an organization actively advancing standards of care for the in-home newborn care workforce. Owning a Let Mommy Sleep location means leading a service that directly improves maternal health, infant safety and family wellbeing in your community.

Let Mommy Sleep is the nationally operating newborn care network serving families across 26 territories in the United States since 2010. We place Registered Nurses, Licensed Practical Nurses and NAPS-certified newborn care specialists with families during the most critical weeks of new parenthood. Our model of care is to have an RN visit in the first week home from the hospital and then a night nanny for overnight care in the months that follow. We are always looking for qu

Let Mommy Sleep has supported more than 100,000 families across 26 territories nationwide since 2010. Rated 5 stars across 200+ verified Google reviews, our network of Registered Nurses and certified newborn care specialists has earned the trust of families across the United States, as well as the recognition of national media, government agencies, and maternal health organizations.

Let Mommy Sleep has been operating since 2010 and has worked with owner-operators across 26 territories. In that time, a clear pattern has emerged: the people who thrive in this business share a specific set of traits and the people who decide, after an honest self-assessment, that this is not the right fit for them right now, usually know it before the conversation begins.

The U.S. postpartum care market is in the middle of a significant and well-documented expansion. According to Grand View Research, the global postpartum care products and services market was valued at $2.78 billion and is projected to reach $5.64 billion by 2035, more than doubling within a decade. For entrepreneurs evaluating where to build a service business, that trajectory is worth understanding in detail.

Most new Let Mommy Sleep licensees focus their early client acquisition efforts on the obvious channels, OB/GYN referrals, pediatric offices, lactation consultants, and local parenting communities. Those are the right places to start. But there is a parallel channel that experienced owners use to build consistent, recurring revenue: corporate accounts.

Klara came from midwifery and public health. Erin came from investment banking. Karla and Maria came from the NICU. Their backgrounds are different but what they share is significant, a deep personal conviction about the value of postpartum support, professional credibility that immediately strengthens community referral relationships and the organizational ability to build and lead a team under national clinical standards.

When prospective licensees ask about the $600 monthly fee, the question is really asking something bigger: what does the Let Mommy Sleep corporate team actually do for me after I open? The answer is: a great deal. This post breaks down every component of what your monthly fee covers and why each one matters to the day-to-day operation of your location. The $19,000 territory license fee is a one-time cost. The $600 monthly fee is what keeps your location operational, visibl

Starting a newborn care business is a genuinely good idea. The global postpartum services market is valued at $16.74 billion in 2026 and projected to reach $27.33 billion by 2031, and while families are searching for night nannies, they're finding a wide range of results from huge nanny-matching websites, to local government agencies, to inexperienced caregivers with no verifiable training. The gap between wanting to start a newborn care business and actually running one that

Let Mommy Sleep partners with Cribs for Kids National Safe Sleep Initiative. This partnership underscores our commitment to promoting evidence-based safe sleep practices for infants.

The in-home newborn care industry has no national licensing requirement. There are no mandatory training standards for caregivers, no regulatory body overseeing agencies, and no mechanism for families to verify that the night nanny or postpartum doula they are hiring meets any minimum standard at all. This is a documented gap — one The State of Newborn Care policy paper , authored by Let Mommy Sleep founder Denise Iacona Stern and published on SSRN, addresses directly. Let M

Let Mommy Sleep Locations shares the cities in which we operate, areas targeted for franchise expansion and answers territory questions.

This is one of the most common questions we hear from healthcare professionals considering Let Mommy Sleep ownership. And the answer is genuinely yes, many of our most successful licensees have maintained their nursing positions, at least in the early stages of building their territory. Some continue indefinitely.

Let Mommy Sleep is proud to announce the expansion of the San Antonio location, now bringing expert overnight newborn care and postpartum support to families across South and West Texas. This expansion includes El Paso, Midland and surrounding communities, giving parents in these regions access to the same industry-leading services LMS is known for nationwide. The San Antonio location joins Houston, Austin and Dallas in their expansion for a total of 4 Texas territories cover

The U.S. postpartum care market is projected to grow from $2.78 billion to $3.9 billion by 2030. For home health agencies already serving families, this represents a direct expansion opportunity, one that leverages existing caregiver infrastructure, referral relationships, and operational systems without requiring a ground-up build. Let Mommy Sleep has been operating in this market since 2010, supporting more than 100,000 families across 26 protected territories nationwide.

As a mother of three with no nearby family, Erin has a personal understanding of why postpartum support matters. What started as a search for trusted overnight care for her own family turned into a passion — and then a business.

Welcome to our newest location in Baltimore, owned and operated by Klara Annibal, MPH. With over a decade of experience in labor and delivery and an exceptional career in maternal health policy, Klara brings world-class expertise and deep community roots to families in the Baltimore region. The location will serve Baltimore, Cecil and Anne Arundel Counties as well as Annapolis. Klara Annibal, MW, MPH of Let Mommy Sleep Baltimore Klara holds a Master’s degree in Public Health

We’re thrilled to announce that Let Mommy Sleep of DC has officially taken over operations of Loudoun County, VA! This exciting change means that our flagship location in Washington, DC has now doubled in size, allowing the team to serve more families across the region with the same trusted newborn and postpartum care we’ve been providing for over a decade. Jasmin, Sharon & Joy of Let Mommy Sleep By unifying under one location, we’re streamlining newborn care services, expand