Add Newborn Care to Your Existing Business

The U.S. postpartum market currently generates $2.78 billion and is projected to grow to $5.64 billion by 2035. With 15+ years of experience supporting over 100,000 families, Let Mommy Sleep helps home health agencies integrate safe, evidence-based newborn and postpartum care. Our services are delivered by Registered Nurses, Certified Newborn Care Providers and postpartum doulas, following AAP safe sleep and vaccination guidelines. Recognized with the TITAN Award for Women in Business and the Mom's Choice Award 2025, and as authors of The State of Newborn Care policy paper (SSRN), we provide agencies with credibility, immediate revenue opportunities, and access to high-demand family care markets.

About Let Mommy Sleep

Founded in 2010, Let Mommy Sleep is a U.S.–based provider of overnight newborn and postpartum care, operating in protected territories across 26 regions nationwide. Over the past 15+ years, we have supported more than 100,000 families with professional, evidence-based care. Services are delivered by Registered Nurses, Certified Newborn Care Specialists, and postpartum doulas trained in safe sleep practices, public health guidelines, and standardized newborn care protocols.

Let Mommy Sleep is also a recognized authority in the newborn care industry. We authored The State of Newborn Care, a policy paper published on SSRN advocating for workforce standards, scope of practice, and accountability for in-home newborn care services. Our work has been cited in national media and informs local and federal policy on postpartum and infant care.

We partner with organizations including Cribs for Kids®, the Baby Safety Alliance, and the Maternal Mental Health Leadership Alliance, further reinforcing our credibility and commitment to family safety and wellbeing. Our national recognition includes the TITAN Award for Women in Business and the Mom’s Choice Award 2025.

Why Add Newborn & Postpartum Care to Your Existing Business

By adding night nanny services and postpartum support, your agency can:

1. Create a reliable secondary revenue stream

2. Offer high-demand services that attract and retain skilled caregivers

3. Differentiate your business in a competitive market

4. Expand your service portfolio with low overhead and predictable cash flow

   
   

Let Mommy Sleep’s evidence-based newborn and postpartum services connect agencies with qualified, ready-to-book families. Our automated lead system routes requests for care directly to your team, reducing the time and cost associated with marketing outreach.

Night nanny care and postpartum visits operate on a private-pay model, offering faster revenue recognition and higher margins. Agencies participating in Medicaid can also integrate postpartum doula services as part of covered care.

Services Available Through Let Mommy Sleep Licensing

Agencies partnering with Let Mommy Sleep can offer:

• Baby Basics Classes: Pre-baby visits to teach newborn care, basic safety, and nursery setup

• Night Nanny Care: Certified caregivers provide overnight newborn care and postpartum support. Families receive professional assistance while parents rest. Learn more in [What's a Night Nanny?]

• Postpartum Check-ups: Registered Nurses or certified caregivers visit families within 1 week of hospital discharge. Early intervention reduces readmissions and provides parent education for healthier outcomes

  
  

Recruiting and Retention Advantages

Hiring and retaining skilled caregivers is one of the biggest challenges for home health agencies. Offering newborn and postpartum services: expands professional opportunities for your team, improves caregiver satisfaction and retention and enhances your agency’s reputation as a full-spectrum healthcare provider.

The newborn and postpartum market remains underutilized in many regions, providing agencies access to a high-demand, high-trust sector. Partnering with Let Mommy Sleep allows you to differentiate your agency and grow sustainably.

How Licensing With Let Mommy Sleep Works

Licensing with Let Mommy Sleep is straightforward and cost-effective. Key benefits include: protected territories defined by county, ensuring minimal competition, ongoing support, including proprietary software, automated lead delivery and training. Agencies can integrate newborn and postpartum services quickly while maintaining high standards of care and professional oversight.

Awards, Recognition and Policy Leadership

Let Mommy Sleep reinforces credibility by demonstrating authority across multiple domains:

• Author of The State of Newborn Care policy paper advocating safety and professional standards

• Partnerships with Cribs for Kids®, the Baby Safety Alliance and Maternal Mental Health Leadership Alliance

• Recognized with the TITAN Award for Women in Business and the Mom’s Choice Award 2025

• Featured in national media outlets for leadership in newborn and postpartum care

Contact Us

If you’re interested in adding newborn and postpartum services to your agency, expanding into new markets, or exploring licensing opportunities, contact us today. Our team will guide you through territory availability, onboarding, and operational support to ensure your success.