Add Newborn Care to Your Existing Business

The U.S. postpartum market currently generates $2.78 billion and is projected to grow to $5.64 billion by 2035, according to industry research. As healthcare increasingly shifts into the home, Let Mommy Sleep, with over 15 years of trusted experience in newborn and postpartum care, is uniquely positioned to help traditional home health agencies integrate these services.

Why Add Newborn & Postpartum Care to Your Existing Business

By adding newborn care and postpartum support to your existing business, you can create a reliable secondary revenue stream while offering high-demand services that attract and retain skilled caregivers in the competitive recruiting market.

Let Mommy Sleep’s evidence-based newborn and postpartum services are designed to generate immediate revenue for agencies with minimal overhead. We connect you with qualified, ready-to-book families, reducing the time and cost associated with marketing outreach. Our automated lead system filters requests for care directly to your email.

Night nanny care and postpartum visits operate on a private-pay model, providing predictable revenue, faster cash flow, and higher margins. Integrating these services also enhances your agency’s stability, helping to mitigate fluctuations in traditional healthcare funding.

Home health agencies that participate in Medicaid can also add postpartum doula services to their list of covered services.

What Services Does Let Mommy Sleep Offer?

Home health agencies that partner with Let Mommy Sleep can offer the following services:

• Baby Basics Classes: pre-baby visits to teach newborn care, basic safety and help with nursery set-up

• Night Nanny Care: our signature service where certified caregivers provide overnight newborn care and postpartum support to parents in the home. You can learn more about night nanny care in What's a Night Nanny?

• Postpartum Check-ups: Registered Nurses or caregivers visit families home with their newborns within 1 week home from the hospital. Early intervention minimizes readmissions and allows for teaching, giving parents a chance to be healthier and more confident.

Increase Recruiting and Retention

Recruiting and retaining caregivers is a major challenge for home health providers. Offering newborn and postpartum services provides diverse professional opportunities that help your agency stand out to qualified applicants. This variety improves caregiver satisfaction and retention while expanding the pool of potential recruits.

The newborn and postpartum market remains underutilized in many regions. By offering overnight newborn care and postpartum support, agencies gain access to a high-demand sector with inherent trust and urgency. Partnering with Let Mommy Sleep allows you to differentiate your services, position your business as a full-spectrum healthcare provider and enter a growing market that supports long-term business growth.

How It Works

Licensing with Let Mommy Sleep is straightforward and cost-effective. Territories are protected and defined by county, ensuring the best opportunity for success.

Let Mommy Sleep provides ongoing support, including proprietary software, lead delivery and ongoing training to ensure your agency operates efficiently and meets the highest standards of care. Our national brand recognition and partnerships with trusted organizations including Cribs for Kids®, further reinforce your agency’s credibility. We have also recently been recognized with a TITAN Award for Women in Business and a Mom's Choice Award 2025.

Contact us today to learn more about bundling night nanny and postpartum services to your existing business, and expanding into this growing, high-demand market.