Meet the Women Running Let Mommy Sleep Newborn Care Businesses

Three owner profiles: a midwife and public health leader, a finance executive turned entrepreneur and two NICU nurses who expanded across two states.

Let Mommy Sleep locations are owner-operated businesses. The people running them are not passive investors or absentee managers — they are community leaders who chose this work because they understand what families need in the postpartum period and have the professional background to deliver it.

Here are three of their stories.

Klara Annibal, MPH, MW — Baltimore, Maryland

Klara Annibal did not come to newborn care as an outsider. She trained as a midwife, earned a Master of Public Health, and spent more than a decade working at the intersection of clinical practice, policy, and advocacy for equitable perinatal care. Her career includes supervising the Doctors Without Borders Midwifery Program, serving as Public Health Chair of the NAACP Baltimore City Branch, and collaborating with the NIH on global maternal health publications.

“Growing up in a family where women were the strong pillars of our community, I learned early on just how vital a woman’s role is. That understanding shaped my deep interest in supporting women, listening to their stories, understanding their needs, and assisting them in making empowered choices.” Klara Annibal, MPH, MW

When Klara opened Let Mommy Sleep Baltimore, she was not looking for a side project. She was looking for a platform to extend the work she had already spent a career building, and a structure that would let her do it at scale.

Let Mommy Sleep Baltimore now serves families across Baltimore, Towson, Columbia, Ellicott City, Annapolis and surrounding Maryland communities. Klara’s team includes licensed nurses and certified postpartum doulas providing overnight newborn care, postpartum check-ups, childbirth education and new parent education.

Read more about Klara and Let Mommy Sleep Baltimore  & view her Voyage Baltimore feature

Erin Thomas Walker — Chicago, Detroit, and Beyond

Erin Thomas Walker spent the first decade of her career in high finance — often the only woman, and frequently the only woman of color, in the room. Long hours, constant travel, and sustained stress took a toll. After experiencing multiple miscarriages and eventually welcoming her son, Erin made a decision to redirect her considerable professional drive toward something she believed in completely.

She opened Let Mommy Sleep Chicago in the middle of a global pandemic, managing a toddler and an infant while her husband traveled for work. That is not the profile of someone who wants an easy business. It is the profile of someone who knows exactly what she is capable of.

“There is a stigma about postpartum depression and mental health in the African American community. Let Mommy Sleep provides a service that allows new parents to sleep comfortably while their newborn is cared for. A service like Let Mommy Sleep can be the first step in parents caring for themselves.” — Erin Thomas Walker

Since opening in Chicago, Erin has expanded her network to include Detroit, Ann Arbor, Ohio, Wisconsin, and Indiana — building one of the largest multi-territory operations in the Let Mommy Sleep network. Her growth is a demonstration of what the licensing model is designed to enable: an owner who masters one market and scales deliberately into the next.

Erin’s Authority Magazine feature   Meet Erin on LetMommySleep.com

Karla Pablo, RN & Maria Encarnacion, RN — owners of the Southern California Newborn Care Business

Karla Pablo, RN and Maria Encarnacion, RN are registered nurses with more than 30 years of combined clinical experience in Labor & Delivery and the Neonatal Intensive Care Unit. They have cared for premature, medically fragile, and twin infants in high-acuity hospital environments. When they decided to bring that expertise into family homes, they did not start from scratch, they partnered.

Karla, who owns and operates Let Mommy Sleep Las Vegas, expanded into Southern California with her colleague and fellow RN Maria Encarnacion. Their San Diego location now serves families across Los Angeles, San Diego, and surrounding Southern California communities.

“Even one night of uninterrupted sleep can reset a parent’s mind and body. When parents rest, they feel more present and patient — benefiting the entire family.” — said Maria Encarnacion, BSN, RN.

Their team provides overnight newborn care by certified night nannies, lactation support, postpartum check-ins by licensed nurses, in-home baby prep classes, and personalized sleep plans for infants, twins, and medically fragile babies. The clinical foundation they bring to the work sets a standard that families in their markets have not seen before from

a private newborn care service.

Let Mommy Sleep Southern California launch  Meet the Southern California team

What These Stories Have in Common

Klara came from midwifery and public health. Erin came from investment banking. Karla and Maria came from the NICU. Their backgrounds are different but what they share is significant. Each of them has a deep personal conviction about the value of postpartum support, professional credibility that immediately strengthens community referral relationships and the organizational ability to build and lead a team under national clinical standards. Lastly they all have a willingness to do the work, not wait for success to come to them.

Let Mommy Sleep does not select owners based on background. It selects them based on character and commitment. The licensing model provides the brand, the technology, the lead intake, and the operational framework. The owner provides the presence, the relationships, and the leadership. See if this might be right for you

Interested in joining this network? Read our complete guide to starting a newborn care business with Let Mommy Sleep.