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What's a Tech Fee?

Updated: Oct 11

A common question we receive from perspective franchisees is about our technology fee...what is it and why do we require this fee instead of a marketing fee? This blog serves to answer this franchise FAQ, What's a Tech Fee?

Our goal is to make marketing and communication seamless for our franchisees. Marketing often comes under the umbrella of social media and digital promotion so our tech fees include the crossover between online and traditional advertising. Here's wha that means:

Automated Websites - Included in your tech fee is inclusion and maintenance of the corporate site ( as well as each city-specific website ( Our sister websites to provide online teaching, documentation and recruitment are also included.

We have 20 different websites and landing pages for families to ensure at least one is always at the top of local search engine results.


- calls routed to each franchise via our 800 number, 877- 9SLEEP9

- secure email

- security certificates allowing for online transactions

- proprietary app, LMS Live (

- Newborn & Postpartum Care certificate website,

On Call IT Team

Firewalls, security certificates and protection of customer data need to be maintained constantly. Our team is on-call at all times.

In addition to maintaining our digital storefronts, much of our marketing happens online so technology fee also covers:

Curation of social media feeds



2 Twitter feeds (@letmommysleep and @newborncaretraining)



LinkedIn and LinkedIn for business


Maintaining Google Presence:

Build and update your Google Maps business page (formally called Google My Business)

Continued SEO

Google ads initial ad set-up and continued maintenance

Ongoing Media Contributions

Lastly, we contribute content to targeted websites and maintain ongoing national and local media placements:

SEO is part of our job at LMS corporate and by continually updating our own websites and social feeds, creating dynamic content for parenting sites and partnering with other recognized sites we're not only able to maintain our position as the Industry Leaders in newborn care, we're able to direct potential families to our much needed service and your specific location.

Let Mommy Sleep franchise owners Zoom meeting
LMS franchisees demonstrating the importance of technology!

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