What's a Tech Fee?

A common question we receive from perspective franchisees is about our technology fee...what is it and why do we require this fee instead of a marketing fee?

Answer: Our goal is to make marketing and communication seamless for our franchises. Marketing often comes under the umbrella of social media and digital promotion so our tech fees cover the cost of:

• Automated Websites - corporate site as well as each city-specific website and educational sites. We have 20 different websites for families to land on to ensure at least one is always at the top of local search engine results.

• Communications

• calls routed to each franchise via our 800 number, 877- 9SLEEP9

• secure email

• security certificates allowing for online transactions

• proprietary app, LMS Live (www.lmsliveapp.com).

• free use of our Newborn & Postpartum Care certificate website, teachable.newborncareacademy.com

• IT Team - firewalls, security certificates and protection of customer data need to be maintained constantly. Our team is on-call at all times.

In addition to maintaining our digital storefronts, much of our marketing happens online so technology fee also covers:

• Curation of 9 social media feeds:

• Facebook

• Instagram

• 2 Twitter feeds (@letmommysleep and @newborncaretraining)

• Pinterest

• YouTube

• LinkedIn and LinkedIn for business

• GoogleMyBusiness

Lastly, we contribute content to targeted websites and maintain ongoing national and local media placements:

• Suite of 19 sister websites which link to Let Mommy Sleep properties, such as newborncarecertified.com, bestbabynurse.com and babynurseblog.com

• Amazon Influencer Shop

• WikiHow Expert Contributors

• Over 100 continual contributions to local and national media.

SEO is part of our job at LMS corporate and by continually updating our own websites and social feeds, creating dynamic content for parenting sites and partnering with other recognized sites we're not only able to maintain our position as the Industry Leaders in newborn care, we're able to direct potential families to our much needed service and your specific location.

LMS franchisees demonstrating the importance of technology!