Start a Newborn Care Business With a
Nationally Recognized Brand
Evidence-based overnight newborn care, nationally standardized since 2010
Founded in Washington, DC in 2010, Let Mommy Sleep licenses motivated operators to run local businesses under national standards for newborn safety and evidence-based care.
Let Mommy Sleep has been featured by national media, contributed to expert publications and received industry awards recognizing our
expertise in newborn care and postpartum support.
Featured in...
Let Mommy Sleep founder Denise Iacona Stern is the author of The State of Newborn Care, a workforce policy paper published on SSRN and submitted for peer review. The full paper is available here.
National Media
Business Insider - I'm a Night Nanny
The Financial Times - Night Nannies: A Work Perk too Far?
Entrepreneur - The 50 Franchise Companies Doing the Most to Champion Diversity
USA Today
Washington Post (2022) (2013) (2014)
WikiHow Contributors, 2021- present
iHeartRadio 2025, 2018, 2017
Franchise Wire - Female Franchise Founders
Scary Mommy - Baby Bunting Bags
Forbes (2016) (2021)
FOXNews - Group provides military mothers with much needed sleep
Associated Press (1) (2) (3)
ABC News
NPR
Slate Magazine
Harvard Business Review (1) (2)
Inc. Magazine
TODAY - It's not just Netflix: These companies get creative with perks for parents
Reddit AMA
American Express OPEN Forum
Awards
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​​​Mom's Choice Award 2025
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Cribs for Kids National Safe Sleep Partner
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Invited Speaker, Idaho Baby Expo
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Nevada Maternal & Child Health Coalition
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Top Franchises under 50K
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Entrepreneur's Top 50 Franchises Committed to Diversity
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Amazon Influencer
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Fort Belvoir Military Spouses Grant
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Franchise Game Changer
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It's Working Project profile
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Washington FAMILY Magazine: Moms of the Year, 2016 and 2019
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Washington FAMILY Awards 2015-2021
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Fairfax Co. VA Government Contract Award, 2015-2020
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The White House Summit on Working Families
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Washingtonian Magazine's Entrepreneur Mom
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U.S. Chamber of Commerce featured Woman Owned Business
Bylines
Northwestern Mutual
Thrive
TinyBeans
Care.com Contributing Author
KidTrips
Authority Magazine
Medium.com
Homes and Gardens
MamaPedia- Getting Sleep with a Newborn
Posh7 Magazine
LiveStrong
Mom.com
Washington Post
Advocacy
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Author, The State of Newborn Care Policy Paper, 2026
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Endorser, Momnibus Act, 119th Congress, 2024-present
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Lobbyist & Contributor, Baby Safety Alliance, 2024-present
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Maternal Mental Health Leadership Alliance, 2021-present
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Lobbyist, H.R. 34 – the 21st Century Cures Act, 2016
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Mission: Sleep Non-profit - 2013- 2025​
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White House Summit for Working Families, 2013
Local Coverage
Texas
Bold Journey, San Antonio
Alamo City Moms
DC- Maryland - Virginia
WTOP Radio 2012, 2014, 2017
DCNewsNow, Sleep Tips
Voyage Baltimore
Virginia Business Magazine
Northern VA Magazine, 2018
ABC7 News, DC, WJLA, DC, WUSA9, DC
Good Morning Washington, panelists 2013-2022
North Carolina
Canvas Now, Charlotte
Chicago
Chicago Parent Magazine
Thrive Global
New Jersey
Florida
Becker's Hospital Review
NBC Affiliate, WPTV-TV 2017, 2018,
Rashti & Rashti
Around the US
BeHerVillage.com - all locations
Talk of Alabama, ABC3340
Baby Society Magazine, Las Vegas
KWCH News, KS
Wichita Business Journal
Idaho Family Magazine
Care.com features, 2015-2020
Contact
Would you like to partner or collaborate with Let Mommy Sleep? We'd like that too!
