
Start a Newborn Care Business With a
Nationally Recognized Brand
Evidence-based overnight newborn care, nationally standardized since 2010
Founded in Washington, DC in 2010, Let Mommy Sleep licenses motivated operators to run local businesses under national standards for newborn safety and evidence-based care.
Join a nationally recognized newborn care network operating in 26 territories since 2010, and bring professional postpartum support to families in your market.
New to Let Mommy Sleep? Start here

Want to license with us? Here's what's included:
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$19,000 territory license: one-time fee for a protected market. Yes there is financing.
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2-week training + ongoing education: onboarding and continued support as your business grows
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Automated lead intake: national brand traffic routes directly to you
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Marketing and promotions library
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Proprietary software: charting, client communication & caregiver hours
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24/7 IT support: Dedicated support line, website optimization & security
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Social media platform: National presence & local content
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Newborn Care Academy: online platform of evidence-based education for your team
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National Partnerships: established relationships with Cribs for Kids, Baby Safety Alliance, Maternal Mental Health Leadership Alliance etc.
āWho licenses with Let Mommy Sleep?
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Organized, motivated self-starters: entrepreneurs, career changers & healthcare pros ready to own something meaningful
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Nurses, doulas & newborn care providers looking to scale their expertise into a sustainable business with national brand support
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Established operators in adjacent fields; home health, child care or others who want to add newborn care services as a revenue stream
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Mission-driven business owners committed to evidence-based care standards & safety protocols
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Let Mommy Sleep has supported women in business & families since 2010. This is not a passive or absentee owner license, it's an owner-operated business with real community impact.
Our licensing model exists to support consistent, safe and professionally guided newborn care across the US. Let Mommy Sleep is the author of The State of Newborn Care, a workforce policy paper published on SSRN advocating for national newborn care standards.
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Our clinical standards are guided by an Advisory Board of Registered Nurses and subject matter experts, established in 2016.